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Samsung ends Nokia’s rule by becoming top cellphone brand in 2012

Written By Boneless Research on Wednesday, 19 December 2012 | 19.12.12


First time in last 14 years, Finland based cellphone maker Nokia has lost its top position as top mobile phone brand to arch rival Samsung. During 2012, Samsung is expected to capture 29% market share in global cellphone shipments compared to 24% during 2011 while Nokia’s share came down from 30% to 24% during the corresponding period.
Moreover, Korean giant Samsung extends its lead over Apple in smart phone market by capturing 28% share in 2012 compared to Apple’s 20% share. Samsung enjoyed just 1% lead over Apple during 2011 in smart phone category which is the fastest growing segment in cellphone market. Biggest loser in this category is BlackBerry maker RIM whose share has come down from 11% to 5%.
Research firm IHS expects smart phone shipments to grow by 35.5% during 2012 while overall cellphone market could experience flat growth at 1%. As a result, smart phone penetration could reach 47% in 2012 compared with 35% in 2011. It is estimated that by the end of 2013, smart phone share would cross 56% of total cellphone market.



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